... More Gen X than Gen Y by birth year, she’s a journalist who’s equally at home in both print and online journalism. After studying communications, languages and literature, she’s learned to love the smell of printer’s ink and the touch of print products, but also digital natives’ social networks. Not “Nordic,” but “organic by nature” – and certainly always “organic” with friends and food – she’s specialized professionally in calling public attention with words and pictures to organic topics, whether it’s food or cosmetics. Following the way-stations in corporate communications for an organic supermarket chain and then a PR agency, for years she’s been in charge of press relations and PR for the BIOFACH and VIVANESS pair of trade fairs at NürnbergMesse.
